Noah's Naturals

Health & Beauty - Organic Hair, Body, Skin and Bath products.

Monday, October 09, 2006

Noah's Naturals is family of organic beauty care brands offering luxurious formulas with indulgent fragrances that are all good! Our products are made with high quality naturally organic ingredients, such as herbs, essential oils and emollients that will make you look good and feel good inside and out! Noah's Naturals NEVER TESTS ON ANIMALS.

READ More About Noah's Naturals Product Lines...

It's All Good
A natural line of products made with the purest of organic extracts fresh
from the garden. No synthetic colorants, artificial preservatives or harsh
chemicals are added. Paraben-free! A clean, fresh and exhilarating;
experience that's all good! (Click below to enlarge picture)

Honest to Goodness
Honest products, full of goodness and very natural! A complete natural line of bath, body, hair and skin care products containing essential oils and proteins. No parabens, harsh chemicals or science-engineered additives! (Click below to enlarge picture)

Heal Thyself
The simple yet effective natural aromatherapy solution! Each product is formulated with natural ingredients and a precise amount of pure essential oils to help you energize, relieve stress and get a good night's rest. (Click below to enlarge picture)

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Organic Defined by Noah's Naturals

The definition of "organic" requires some clarification. If a personal care product was TRULY 100% organic, it would have no functional benefit; nor would it necessarily be shelf stable. Essentially, it would be water or oil. In Personal Care, there are various industry guidelines, but the FDA has not yet adopted a standard. We believe that, at the current time, it would be inappropriate and potentially misleading for any personal care product to utilize the USDA seal. Therefore, we have adopted our "Certified Organic Herbs and Ingredients" seal for It's All Good. ALL of Noah's Naturals products DO NOT contain - Parabens, Propylene Glycol, Artificial Colors, Petroleum, Sodium Lauryl Sulfate.

ASK US QUESTIONS about our products...WE HAVE ANSWERS! When you become as confident in our products as we are, you will know that only Noah's Naturals has the BEST skin, hair, bath and body products are for the best possible value.

Frequently Asked Questions:

Q: Are your products 100% Organic, do they have the USDA Seal? A: It's All Good is an organic hair and body line that surpasses any brand available in Mass distribution today in regards to efficacious use of organic ingredients. In other words, the products meet generally accepted industry standards AND they work.

Q: What is a Paraben? A: A Paraben is a cancer-causing carncinagen that has been used as a preservative for products for decades.

Q: What is propylene glycol? A: The green stuff they de-ice airplane wings with as well... It has been used as an emollient in cosmetics for years. Emollients are substances which soften and soothe the skin.

Q: Where is the best place to buy them? A: Our products are available online at and select Walmart stores nationwide.

Published: Friday, September 22, 2006
Wal-Mart to Start Selling Natural, Organic Products
By Andrea Nagel

The world's largest retailer is acknowledging consumers' growing demand for natural beauty items with the addition of natural and organic skin care displays in 366 U.S. Wal-Mart stores. The 4-foot sets, called Natural and Organic Bodycare Oasis, are scheduled to enter stores over the next two weeks. Items will be placed in the specialty bath sections of stores and anchored by beauty newcomer Noah's Naturals. Items by well-known natural care brand Jason, owned by the Hain Celestial Group, and bath accessories by Schroeder & Tremayne, will also be featured. Wal-Mart would not comment on the new endeavor. Jeff Buchbinder, vice president of sales and marketing of Noah's Naturals, said the Los Angeles manufacturer forged a relationship with Wal-Mart earlier this year, just after Noah's Naturals was born. Explaining how the fledgling company made inroads with one of the most sought-after retailers in the world, Buchbinder said, "The principals of my company have worked for several beauty brands and have been calling on Wal-Mart for years." Prior to establishing Noah's Naturals, the company's chief executive, Noah Bremen, had been a product management consultant and a sales rep for different brands, including the Hollywood Celebrity Diet and Razor Scooter. Morris Shriftman, senior vice president of Avalon Organics, a leading natural and organic beauty care company, said Wal-Mart's interest in the natural and organic personal care market was indicative of the shift taking place in the mass industry as a whole."Mass stores are trying to get the Whole Foods customer, the better-educated, better-traveled customer who has a higher disposable income, who also believes that natural and organic have distinct value and benefits," Shriftman said. He added that the organics market has grown 15 to 20 percent in sales each year over the past nine years, and that his company's sales are up 27.6 percent in 2006 over the previous year.Drugstore chains CVS and Longs now offer natural and organic items, too.Buchbinder, who most recently was with Ronkonkama, N.Y., vitamin company Twinlab, said "the planets were aligned" for Noah's Naturals' Wal-Mart deal, but added there may have been some appeal in the manufacturers' good-better-best concept, which offers consumers three brands at three price points, each targeting different needs. The It's All Good line, the higher-end offering, uses rosemary and mint in formulations with midlevel mass prices ranging from $8.99 to $14.99. Honest to Goodness is a complete line of bath, body and hair care products containing essential oils with prices ranging from $6.99 to $8.99. Heal Thyself offers aromatherapy products at $6.99 to $12.99.
"We discovered an opportunity to capture this consumer that is in need of masstige premium products, who is willing to pay a fair price, but is uncertain whether she can spend $50 or $100 or $25," Buchbinder said, adding that the natural organic trend "is not a trend, it's a lifestyle shift."It has been widely reported that Wal-Mart has already taken note of the mass interest in natural and organic items by providing an increasing selection of organic groceries in its superstores.